Every lead that is created in Knock, not including manually entered leads, will automatically have 3 pieces of marketing information already set for you:
This information will all be generated based on how the prospect contacts us. If they call us from the Apartments.com tracking number, it will be ABC Apartments (Property), Apts.com (Source), and Call (First Contact) in the prospect profile.
Once these three are set, they will not change if a prospect contacts you again from another source or in a different way. Since Knock reads incoming communication on phone number and email address, if this same prospect books a tour through your website chat bot, the property, source and first contact would NOT change.
To ensure your marketing data is as accurate as possible, take advantage of our UTM and DNI (dynamic number insertion) technology! As our support team for more information or read further here!