Boxscore
Created: Date the prospect was created in Knock (Note: If they were imported from your PMS, this = PMS creation date)
Play Button: Call recording available for prospect
Follow-Up: Follow-ups are sent within the date range. (Note: Only counts one contact type per day (e.g. If you send 5 texts and 3 emails to the prospect in one day, that would count as 2 followups)
First Contact: 1 means their first contact took place during this time range. 0 means their first contact was prior to this period
Walk-in: Walk-in event took place. This included self-guided tours.
Appt: The appointment event took place. This includes live video tours.
Return: Walk-in or Appointment took place that was not the first visit
Show: Show event(s) took place. Multiple units shown will display here as 1 show event
Lease: Lease sign event that took place (Lease must be fully executed except for RealPage where this is Gross Leases)
Agent: Leasing agent who owns the prospect
Source: Primary lead tracking source
Contact Type: How the prospect first contacted the property
PMS ID: ID of the corresponding guestcard in your Property Management System (e.g. Yardi, RealPage, ASMI, Entrata, Resman)
Ad Spend
Event: This report will include all events that occurred within the date range, regardless of the prospect creation date. For example, if a lease occurred within the date range but the prospect was created outside of the date range, the lease would be counted in this report
Created: This report will include all events associated with prospects created during this date range, regardless of when the events took place. For example, this report will include leases that took place outside of this date range, if the prospect was created within the range. Alternatively, leases signed will only show in this report if the prospect was also created during this date range
Type: Indicated the cost type. If multiple properties have different types, it will display Multiple until you filter to a single property
Leads: Leads created in Knock within the date range
Prospects: Prospects created in Knock within th date range. Excludes leads marked as “Not a Prospect” by the leasing team
Visits: Prospects that visited within the date range. Visits include both Walk-ins and Appointments. We also include self-guided and live video tours.
Leases: New leases signed during the date range. This does not include renewals, only new leases
Total Cost: Total cost associated with the date range. For time ranges that represent the partial month, the total cost pro-rate monthly costs. So if your monthly cost is $100, and the report is for 45 days, the total cost will be $150 (1.5 months)
Cost / Prospect: Total Cost / Total Prospects
Cost / Visit: Total Cost / Total Visits
Cost / Lease: Total Cost / Total Leases
Response Times
Immediate:
Immediate means either:
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Prospect self-scheduled an appointment
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A prospect’s first call was answered
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A prospect’s first message was responded to in under 1 minute (wow!)
<5m: Responded to prospect in under 5 minutes. Auto-responses are excluded.
<30m: Responded to prospect in under 30 minutes. Auto-responses are excluded.
<1h: Responded to prospect in under 1 hour. Auto-responses are excluded.
<6h: Responded to prospect in under 6 hours. Auto-responses are excluded.
<24h: Responded to prospect in under 24 hours. Auto-responses are excluded.
24+: Responded to the prospect after 24 hours. Auto-responses are excluded.
Waiting: There has been no response to the prospect (excluding auto-response), but the prospect’s first inquiry was within the last day. The clock is ticking!
Never: There has been no response to the prospect (excluding auto-response), and it’s been more than 48 hrs since they first contacted the property.
Total: Total prospects included in this report.
N/A: Calculation is not applicable. This is because the prospect was either added manually (walk-in), or it was imported via integration.
Conversions
Lead: Leads created in Knock within the date range
Prospect: Prospects created in Knock within the date range. Excludes leads marked as “Not a Prospect” by the leasing team
Visits: Prospects that visited within the date range. Visits include both walk-ins, appointments, live video tours, and self-guided.
Lease: New leases are signed during the date range. This does not include renewals, only new leases
Prospect > Visit: Total Visits / Total Prospects
Visit > Leases: Total Leases / Total Visits
Prospect > Lease: Total Leases / Total Prospects
Avg Follow-up: Average number of follow-ups to each prospect. Each contact type counts once per day per prospect (e.g. If you send 5 texts and 3 emails to the prospect in one day, that would count as 2 follow-ups).
Engagement
Live Score: Percentage of active prospects (not lost/least) that are “green” (i.e. team has followed up within the last 48 hours or has a future follow-up scheduled). Once every active prospect is green, the score will be 100%
Avg Score: The average engagement score at the end of the day. This only includes days that the site is open.
% Leased: The number of current available units being marketed divided by total unit count.
Total Units: Total units at this property.
Availability: The number of current available units being marketed. This number will not include on-notice (occupied) units.
Red: Active prospects who are past due for a follow-up. Active prospects exclude Lost, Leased or Waitlist.
Green: Active prospects who have been followed up within the last 48 hours, or have a future follow-up set. Active prospects excluded are Lost, Lease or Waitlist.
Expected Leases: Active prospects multiplied by 60-day Prospect-to-Lease conversion rate. This is a very rough estimate of new leases that will be signed in the next 60 days.
Calls
Total: Total calls received within the date range.
Request Text: Prospects who call and opted-in to receive text messages.
Hung Up: Calls that hung up the phone before connecting to the leasing team.
Connected: Calls that were connected to the leasing team. Connected = Answered + Missed + Voicemail.
Answered: Calls that were answered (i.e. picked up) by the leasing team.
Missed: Calls that were connected but not, and the caller did not leave a voicemail.
Voicemail: Calls that were connected, but not answered, and the caller left a voicemail.
Call Log
Name: The name of the guest card the number is tied to.
Type: Whether the call was a resident, first, or return call.
Date/Time: The day and time the call came in.
Recording: Select this to listen to the incoming call.
Loss
Loss Reason: The loss reason selected when the team closes a lead.
Count: How many times it was selected.
Percentage: The percentage of how many times that one reason was selected.
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