Craigslist Tool Deprecation and Partnership with Rooof

After the deprecation of the Craigslist Chrome extension in Q4 of 2022, we announced a strategic partnership and patent license with Rooof, the leading provider of software and services for multifamily teams who market apartments on marketplaces, most notably Craigslist.

Knock truly understands many multifamily organizations rely heavily on Craigslist to generate apartment leads and leases cost-effectively. Joint customers will benefit from the ability to choose the implementation that best suits their marketing needs. Rooof PostEngine software is available for teams that want the ease of full automation to post in-house quickly and easily, while full service is designed for those who want to outsource the effort of posting altogether.

This alliance will empower organizations with the ability to fully automate or fully outsource posting of apartment ads on Craigslist, while benefiting from seamless integration with Knock’s CRM platform for lead tracking and reporting. Rooof’s flagship software, PostEngine, is the industry’s only patented and fully automated ad posting software and service for Craigslist that ensures: 

  • Every post is unique.
  • Ads are automatically renewed.
  • Prices remain accurate after being published.
  • Leads for one or multiple properties are tracked in Knock’s CRM. 

For those that already have information set up in Craigslist, this integration will pipe the partner data into the existing Knock Craigslist Report. This means that all your historical reporting will be maintained and you can continue to keep your business processes unchanged when looking at the reporting of your Craigslist efforts.

For more information, please visit the Postengine Website, the Knock/Rooof Technical Partner Page, or reach out to your CSM for next steps on how to get involved with Rooof and Knock's new and exciting partnership!


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